LeadFabric's February Newsletter
ABM MAKES YOU LISTEN
Dear,
Technology can help us accomplish great things. But as I wrote in our previous editorial, there is a risk we let the pendulum swing too far. Great sales and marketing people can run certain activities much better than technology ever will. Integration of the human factor in a technology driven sales and marketing environment goes beyond using AI to mimick human like conversations. Read more.
MARKETO MUNCHKIN UPDATES AND HOW THEY WILL AFFECT YOU
Marketo Engage's Munchkin code is a kind of cookie that tracks your web visitors. However, since Safari launched a new release in February 2019 followed by Chrome and Firefox a little later, these cookies weren’t as useful anymore to trak your visitors. But there will be a solution soon.
ABM IS A MATURING DISCIPLINE
Today, companies are spending almost one third of their marketing budget on ABM initiatives. Sangram Vajre is a guru in this field. A few months ago he published the book "ABM is B2B" and these are my 5 key takeaways from his book.
ROLL OUT THE RED CARPET FOR YOUR VIPS
Every company wants to roll-out the red carpet for his major accounts. It’s super-easy to do this at scale using technologies like Drift ABM integrated with Marketo Engage to improve the chat experience and to “nurture” conversations.
COLD IS DEAD BUT CALLING ISN'T. CRITICAL MASS INFLUENCE AS A DOOR OPENER.
We’ve all heard about influencers. But what is Critical Mass Influence? It’s a new way of approaching your customer. It helps you to create new sales opportunities and we’ll tell you how to put it into practice.