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Make your automation system human again

Chatbots are changing the way we engage with buyers because they talk like humans do: instant and in real time. Want to know why nobody likes filling in forms and how customers buy today?

You can find the webinar recording in our resource centre:


How today’s buyers buy

Thursday 6th June, 3pm GMT | 4pm CET | 11 EST

Are your conversion tactics working? You probably spend a lot of time and money creating exceptional website experiences. Yet fewer people are completing your forms. Why?

There is no straightforward answer. But the way consumers interact with websites is definitely changing. Let’s admit it, we have become more and more impatient. When we want something, we want it now! Filling out a form is time-consuming. Moreover, you don’t know when you’ll get an answer to your question.

Why not talk directly to those impatient customers? Conversational Marketing and the use of chatbots like Fabio, are delivering double-digit conversion metrics and bringing humanity back into engagement. Advantages:

  • Instant gratification
  • Interactive humanlike conversations
  • Double-digit conversion metrics
  • Easy implementation
  • Fewer skilled resources needed


Jared Fuller

Jared Fuller is an Entrepreneur, Advisor and Board member for B2B startups. He previously owned a marketing agency, was the Founder of JobHive, and most recently was the VP of Sales & BD at PandaDoc where he grew revenue by a multiple of 10x.

Currently, Jared is the Sr. Director of Partnerships at Drift, one of the fastest growing B2B startups ever, where he is building Drift’s integration ecosystem and global partner programs.

Paul Lee

For over 15 years, Paul has been supporting senior sales and marketing leaders across a variety of business sectors to improve revenue generation and customer engagement.

Today Paul runs LeadFabric’s global marketing and partnership relationships working with leading and new disruptive technologies that continually change the way marketers engage with customers and prospects.