Life in a time of COVID-19 is changing the way we interact. One way we are contributing to business in the new normal is to bring together thought leaders in B2B marketing in a series of Webinars.
On 2 April you will hear Jason Cappiello from Kanthal, the world-leading brand for products and services in industrial heating technology, share how they revolutionised their marketing processes from too much traffic, too low quality leads to:
Marketing automation was a great enhancement 10 years ago, yet single digit conversion rates has disappointed many companies. Lately, we've seen a huge upturn in the addition of chatbots, we think we know why. Customer behaviour, and their expectations, have evolved. Our customers are no longer satisfied with filling out web forms- they are looking to engage with us on their own terms. Join our webinar to hear how Kanthal introduced chatbots to boost conversion rate to 22%.
Jason Cappiello is a Marketing Intelligence Analyst working for Kanthal, a Swedish based manufacturer of industrial heating solutions. Mr. Cappiello joined Sandvik (Kanthal’s parent company) in 2015 as a part of the Global Graduate Program – an 18-month rotation program providing engineers and business graduates with accelerated exposure to the company. It was here that his interest in transforming the B2B sales and marketing process began. Along with the Kanthal Marketing team, he has helped implement solutions which expand digital availability and improve overall customer contact.
Mark Kilens leads content and community at Drift. His team teaches people how to transform how businesses buy from businesses with conversational marketing & sales. He previously was VP and founder of HubSpot Academy. He built the HubSpot Academy from the ground up, and in doing so, has educated millions of people and created a best-in-class hub of marketing and sales education.
For over 15 years, Paul has been supporting senior sales and marketing leaders across a variety of business sectors to improve revenue generation and customer engagement. Today Paul runs LeadFabric’s global marketing and partnership relationships working with leading and new disruptive technologies that continually change the way marketers engage with customers and prospects.