ZEN Explained
Strategic bite sized chunks
AI is an incredibly flexible field that’s about to jump out of its early stage into growth. With new changes in machine learning and AI, you can improve demand generation, account based marketing and sales. You can establish a super marketing database, containing valuable buyer insights, and also convert leads and inquiries at scale. It’s about scale, but also about doing the right thing. For a long time marketing technology was there to help you do the heavy lifting, but we are now moving beyond that phase.
Proper application of AI will become a crucial element to successfully adapting to a changing business environment. Profit and growth goals are a human thing. So how do you put AI to work to achieve those goals? That’s the question we will address.
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