Zen BE – Just another ZEN site

WHILE WE'RE SERVING SUSHI

AI powered Marketing Automation

Your customers show you every day how unique they are. Building campaigns to correspond to individual signals and preferences has never been possible at scale, though. Until now. Learn more about how artificial intelligence empowers you, the marketer, to engage on a whole new level.

Meet Rachel, the AI-driven Assistant

Artificial Intelligence presents an exciting opportunity for growth and innovation across a number of different industries, also in B2B Marketing and Sales. What if you can eliminate the hard work of contacting, engaging, nurturing and qualifying every lead by Artificial Intelligence?

Use the power of video to engage better

Ready, Set, Action. Integrating and adding videos to the marketing stack is widely used. But how can you go further than using Youtube and drive more effective conversations, create more targeted marketing efforts and ultimately generate more leads?

From automation to orchestration

Let’s face it. Demand marketing is hard. You have some big goals ahead of you and they’re only getting bigger. What if we told you that you can save hundreds of hours of manual work, get 25-30% more out of your demand budget, and increases lead-to-opportunity conversions?

AGENDA

9:30 - 9:45	Welcome and setting the scene Koen De Witte – Managing Director at LeadFabric
9:45 - 10:30	Many things you have been doing AI can do better SiriusDecisions
10:30 - 11:15	The AI empowered marketer Peter Bell – VP Marketing EMEA at Marketo
11:15 - 11:20	World class sushi break
11:20 - 12:05	The AI driven sales assistant Amelia Farber - Director of Global Partnerships at Conversica
12:05 - 12:50	Next generation Top Of Funnel Management Scott Vaughan – CMO at Integrate
12:50 - 13:30	Lunch
13:30 - 14:15	Video Management and hypercharging B2B engagement Steffen Fagerstörm - CTO at TwentyThree
14:15 - 15:00	The importance of humans in building a worldclass digital marketing powerhouse Customer story highlight
15:00 - 15:40	AI driven Marketing Attribution modeling and reporting Bizible

RESERVE YOUR SEAT HERE

5 REASONS WHY TO STAY ZEN

01. AI: Hype or reality

AI is an incredibly flexible field that’s about to jump out of its early stage into growth. With new changes in machine learning and AI, you can improve demand generation, account based marketing and sales. You can establish a super marketing database, containing valuable buyer insights, and also convert leads and inquiries at scale. It’s about scale, but also about doing the right thing. For a long time marketing technology was there to help you do the heavy lifting, but we are now moving beyond that phase.

Proper application of AI will become a crucial element to successfully adapting to a changing business environment. Profit and growth goals are a human thing. So how do you put AI to work to achieve those goals? That’s the question we will address.

02. Join our 11th ZEN Series for marketing automation event?

LeadFabric ZEN is a must for anyone who understands that change is a journey. During short, relaxing sessions in exquisite or exclusive locations, our thought leaders will inform you in bite sized chunks about strategy, best practices, technology and success stories. Don’t fear a full plate. We keep things light, yet also high-end and exclusive, just like the sushi we will be serving during the sessions. Not into japans delicacies? No fear we as serve a western lunch for all attendees.

03. The power of video marketing

Today, content only succeeds if it delivers what consumers want, when and how they want it. There are virtually no boundaries on how, where and when people can interact with content. On the other hand, this implies opportunities for businesses to inspire, evoke emotion in and appeal to needs of their audiences in a real and authentic way. No surprise that over 64% of marketers today expect that video will dominate their content strategies in the near future.

In marketing, video is in fact one of the few types of online material that provides the value, relevance and flexibility consumers need, all while catering to the on-the-go lifestyle they want. Your brand authenticity is what makes you stand out and draws in consumers. Go where they are, share what you know through video and they will connect.

04. Myths and Realities: Stay ZEN.

Myths. Long held beliefs. Debunking them sometimes comes with a big bang. Sometimes angst. Far from a Zen place. Today a lot of digital “specialists” ride on fear, uncertainty and doubt (FUD) to try to convince you that the world has gone from black to white. From a time where everything was sales driven to a future where a major part of the sales process all of a sudden will be purely marketing driven. Everywhere you see statements that 67% of the buyer’s journey needs to become digital and that sales only comes in at the end to take the order. Learn why these advisors get it wrong.

05. What you will walk away with

We have all seen the slide of Scott Brinker containing thousands of logos of Martech Vendors. Each year the logos are being resized to smaller proportions to fit the slide. Most vendors are start-ups, but some are growing up beyond that phase. They are scale up’s ready to conquer the world.

In the B2B marketing technology, like with marketing automation a decade ago, most start in their home market before they start spreading their wings across the globe. But now is the time for some to come to Europe. Leadfabric assembled the top of the crop and asked their leadership to will present the value they bring. If you’re looking to innovate, if you and want that competitive edge, then you should not miss this edition of our ZEN event.